St. Mary's College of Maryland's BeCounted on Giving Tuesday Campaign. The main goal of the 2019 BeCounted on Giving Tuesday fundraising campaign was to reach 1,203 unique donors (1,203 donors to remind people of the 12.03 Giving Tuesday event date). When the campaign closed at midnight, all school records were broken with 1,965 donors raising $379,430. The Alumni Council Challenge was designed to increase giving participation rates among alumni and students. The advancement team also strived to increase total dollars raised. All goals were achieved with a 6 percent jump in the College’s alumni participation rate, an increase of 32 percent of total dollars raised over 2018, and an increase of 69 percent in students who gave

The campaign has won numerous awards, including a CASE Gold award, a Grand Gold Award from the APEX awards, and a bronze award from the Educational Advertising Awards:

Read more about the award on the institution's main site:

The following graphics represent excerpts from the full submission. To see the submission in its entirety visit the link above.